A significant amount of digital marketing is now occurring on social media platforms. Social media platforms make it easier for companies to reach out to their customers one-on-one. Unfortunately, as has been seen in the past, it can also be easy for companies to quickly lose their audience's favor. Companies need to be extremely savvy if they want to build relationships with their customers without any large missteps. 1. Respond Quickly Customers are now used to being able to message corporate accounts and get a response back almost immediately.
17 June 2018